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We publish two books you may be interested in.
101 Ways to Market Your Language Program
A practical guide for language schools and programs
by Sarah Elaine Eaton Our newest product is an easy-to-read book designed for language educators
and
program managers. It discusses fundamental marketing principles
in an educational context, using examples specific to language programs.
The book is divided into eight sections, each focused
on a different aspect
of marketing a language program effectively. Each of the 101 ideas
is listed on a separate page, for easy reading and implementation.
The book takes you through various stages of marketing, from defining what it is
you are marketing, through figuring out
the most successful strategies for
your own situation,
to finally reviewing and assessing your progress.
A handy desk book for language program managers and coordinators. This book was on DeMille Technical Books' top ten "Best-Selling Business Books"
list for 5 consecutive weeks, hitting number 1 on August 25, 2003. Click here to order your copy
_________________________________________________________________ 101 Ways to Market Your Small Business
by Sarah Elaine Eaton This book is currently in progress.
Contact us for more information,
or to ask us to notify you when
the book is published. |