Here are several articles you may enjoy and find useful.
You're welcome to use any of them as content in your publication. All we ask is that they remain complete and unaltered, that you credit the author, and that you send a copy of your reprint to SarahEaton2001@yahoo.ca. Copyright remains with the author, Sarah Elaine Eaton.
Unless otherwise noted, downloads are in Adobe PDF format, and require Acrobat Reader 5.0 or newer. If you would like a copy of an article in an alternate format, such as Word or .rtf, please contact us with the details of your request.
School marketing 101:
How to help your school shine its brightest
Presentation made to the Calgary City Teachers' Convention on February 17, 2006. [about 108 KB]
Promoting Your Second Language Program
Presentation made to the 2004 conference of the Intercultural and Second Language Council (ISLC) of the Alberta Teachers' Association (ATA). [about 145kb ]
Sample Forms for Language Schools
These sample registration and testimonial forms are part of a workshop package on marketing your language school. Contact us for more details on the workshop. [about 55kb ]
Multiculturalism on the Phone
Tips for communicating with the non-native speaker over the phone.
Tips and Tricks for Networking Success:
What I've learned by organizing networking events for women... [about 60kb ]
How to Promote Your Language Program in a Tough Market
Things you can do when events and conditions outside your control keep enrollment below expectations.
[about 85kb ]
How to Prepare an Effective Marketing Strategy
Develop a clear idea of your business offerings, and write your own road map to success. [ about 75kb ]
Make Money, Not a Mess
We recently conducted the first in a series of seminars for small businesses. These are the highlights of that seminar, presented as a full-screen Acrobat slide-show (use CTRL-L to toggle full-screen, ESC to stop the show, PageUp/PageDown to navigate). Let us know what you think, and whether you'd like to hear more about upcoming seminars! [ about 140kb ]
You can also visit SmallBusinessCalgary.com for current information about some of the other seminars in our Small Business Learning Series.
Building Multicultural Teams Means Building Success
A look at the effects of cultural diversity on team interaction, and addressing some of the difficulties faced in the workplace. [ about 50kb ]
Sarah Eaton, along with Gordon Douglas, Blair Douglas Associates Ltd., last year presented Outsourced Technical Translations: Assuring Quality at the STC Region 7 Conference in Calgary, Canada.
You can download their paper from the Conference Proceedings page. Just scroll down to the first row of presentations on Thursday, October 2.
If you need the free Adobe Acrobat Reader, get it here: