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101 Ways to Market Your Language Program:
A practical guide for language schools and programs

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Testimonials

 


What people are saying about 101 Ways to Market Your Language Program

“I have just finished reading your book "101 Ways to Market Your Language Program" and want to congratulate you on the wealth of great ideas that it contains. It will be compulsory reading for our School Directors and ALL our admin staff!! I am so pleased to see a publication that puts so much emphasis on this as a "human" business and that the student is probably our best marketing asset.

“Oh yes, please stop publishing this book immediately - we don't want our competition getting their hands on it!! Once again, congratulations and thanks.”

Tony Lloyd, Senior Vice-President
TALK International
Fort Lauderdale, Florida, USA

“... Every language school should have a copy of 101 Ways to Market Your Language Program. It is an easy to use reference tool that is full of useful marketing ideas.”

Ron Horton, President
Canadian English Academy
Edmonton, Canada

“... Reading this book is a must for all Canadian language program administrators.”

Judy Hasinoff, Program Administrator
Lethbridge Community College
Lethbridge, Canada

“With only one page per suggestion, ideas are easily identified and can be implemented one by one... This is what we are all looking for—practical help to boost our language programs.”

Erva Sherwood, Manager
Maple Leaf Academy
Calgary, Canada

“This is a really refreshing, easy book to read! It serves as a purposeful reminder to those with marketing experience, as well as a 'handbook' for those new to marketing. I keep it handy to remind myself of ideas I may have forgotten. (And I mean... right on my desk!)”

Barbara Suderman, Instructor / Marketing Consultant
Maple Leaf Academy
Calgary, Canada

“It is full of helpful ideas, many of which can easily be implemented in Germany, too... Your book really fills a gap here. I do not know of any similar publication in Germany.”

Prof. Dr. W. Brand
Universitat Hamburg
Hamburg, Germany

“I had confidence in this author as soon as I read the introduction. Sarah recognizes the realities faced by many language programs. The ideas are straightforward and usable in the situations we operate in. There are 101 practical ideas to try. Everyone will be able to find ideas that will promote the health and growth of their language programs. This is a great book of ideas. The ideas are organized so that it is easy for readers to pick and choose what is applicable and practical for their particular programs.

“This book is written so that you can pick it up and find something new to try. It is also a great book to share with the teaching staff, as it stimulates creative thinking.”

Dianne Desrosiers, Language Coordinator
Grande Prairie Regional College
Grande Prairie, Canada


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